Written by Feliks Olko
9 min read
Cloud Gaming Newsletter: October 2019
Major Industry Developments
The Key Stories from this Month
- Riot's 7 new games are a declaration of war against Blizzard
- The first Google Stadia studio is opening in Montreal
- Google wants to reduce the potential for lag with 'negative latency' on Stadia by using AI
- How Unity built the world’s most popular game engine (and Unity has announced it's raising Pro and Plus prices for new subscriptions in 2020)
- Google says an advanced computer has achieved "quantum supremacy" for the first time - IBM scientists have rejected Google's claim
We have a plan that includes building out a few different first-party studios,” she tells the publication, adding later that Google plans to release Stadia-exclusive titles every year, including games that do things which aren’t possible with today’s game consoles, like full physics simulations or integrating the Google Assistant to be the voice of NPCs in the game.”
– Jade Raymond | VP & Head of Stadia Games & Entertainment, Google
Cloud Gaming: Peoples Champion
Cloud Gaming as a Services: Wave of the Future
The concept of cloud gaming (as cloud computing) has been around for decades, but the first implementation of a dedicated cloud-gaming service was launched by G-cluster in 2004 for the Japanese market.
The year is now 2018 and internet speeds have improved since OnLive. According to Akamai, we have gone from an average of 4.7 Mbps internet connection speed in the United States in 2010 to 18.7 Mbps in 2017.
The shift from PC/Console processing to cloud processing will prompt new business models. Cloud gaming is apt to exploit the rise of free-to-play (FTP) and new revenues like eSports.
Emerging cloud providers have low exposure to legacy game revenue and high exposure to emerging game revenue. Traditional publishers can’t easily replicate assets owned by cloud providers (like mobile AdTech and eSports broadcasters).
In the next wave of innovation, consumers will likely rent access to gaming hardware, using the cloud for processing. This will likely give the largest cloud infrastructure players an advantage. Amazon, Microsoft and Google make up 58% of the market.
Cloud Gaming Architecture Options (Trade-offs between command streaming and video streaming):
Spotlight: Luminous Productions Back Stage Demo
Luminous Studio is a multi-platform game engine developed and used internally by Square Enix
Designed by Luminous Productions, a subsidiary studio of Square Enix Holdings staffed by FINAL FANTASY XV veterans, Back Stage is rendered almost exclusively with path tracing, an advanced form of ray tracing also used in Quake II RTX and Minecraft, that enables real-time rendering of lifelike lighting, shadows and reflections.
- Square Enix Showcased Stunning Ray Traced Characters - Luminous Engine Prepared for Next-Gen Consoles;
- Back Stage is a showcase demo is powered by the Luminous Engine, already seen in Final Fantasy XV, where Square Enix partnered with NVIDIA adding GameWorks effects like VXAO, HairWorks, ShadowWorks, and Turf Effects;
- Yosuke Matsuda, Square Enix President, Talks About Making New Global AAA IP With Luminous Productions;
Back Stage is a showcase demo of our work to answer the question, "How can you use ray tracing in a next generation game?" GeForce RTX graphics cards have power beyond our imagination, and with NVIDIA's technology even real-time path tracing has become a reality.
Together with Luminous Engine and RTX technology, we have taken one more step forward towards the kind of beautiful and realistic game that we strive to create."
– Takeshi Aramaki | Studio Head, Luminous Productions
Studio Metrics: Wargaming
- Founded 1998
- 4,500 employees, 20 offices
- 9 games & 3 MMO franchises: World of Tanks, World of Warships, World of Warplanes
- World of Tanks = €471M rev (#4 F2P earner, 2017); earns $3.30 per user per month (approx. 11.9M players/month)
- Acquired Bigworld in 2012
- Valued $1.5Bn (Bloomberg, 2016)
Other Stories From October
Find out who has been deemed the best of the Cloud Gaming Services of 2019.
SenSat, a geospatial technology startup, has raised $10 million in a series A round led by Tencent
The speaker line-up has been revealed for G-STAR 2019 with Supercell, Google, Thatgamecompany and CCP taking to the stage.
RuneScape developer Jagex has been sold to a Chinese-owned shell corporation registered in Delaware.
PlayStation Doubles Down on Cloud Gaming Starting ... Now
Nvidia has made a handful of announcements centred on its move into 5G including partnerships with Ericsson, Red Hat, and Microsoft.
Harold Ryan, the former CEO of Bungie, has founded a new multi-studio AAA game company, ProbablyMonsters.
Cloud Gaming could make Esports as accessible as football, all you would need is a ball or something capable of opening an internet browser. In theory, this accessibility is very possible, in practice though? Things get a bit tricky.
Jan 24, 2020 10:00:00 AM | 3 min read
A new year and a new decade is upon us and it’s time to get serious about our future. The World Health Organisation ...
Jan 15, 2020 9:35:02 PM | 4 min read
So let’s be direct; Cloud Gaming has had a lacklustre launch because it’s not a true experience.
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